This study examines the role of Blackpink fandom in the lived experiences of Filipino fans, combining Uses and Gratification Theory (Katz and Blumler), and the Participatory Culture Theory (Henry Jenkins). These two frameworks elucidate a process in which fans transition from being mere consumers of music and Blackpink merchandise, towards transforming into producers and organizers of vibrant fan communities that engage in a variety of online and offline activities. The study makes a concerted effort to explain fans' sustained participation during the times of Covid-19, and motivation to continue organizing events despite travel restrictions, cancelled social events and reduction of in-person gatherings. Focus groups and in-depth interviews with Filipino 'Blinks' indicate that Blackpink fandom has acted as a buffer against COVID-19 stress and anxiey, but also as an anchor in construction of their personal identities. The research highlights that participation in fandom can act as a coping mechanism for issues like isolation, mental health challenges, and identity formation, contributing to the broader literature on fandom and its impact on personal well-being.

Authors:
Zainab Chohan, Pampanga State Agricultural University, Philippines
Bruno Lovric, De la Salle University, Philippines

About the Presenter(s)
Zainab David Chohan is a part-time professor in the Department of Communication at Holy Angel University and a part-time professor at the Department of Development Communication at Pampanga State Agricultural University.

See this presentation on the full schedule – Friday Schedule

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