This study investigates the factors influencing undergraduate students' enrolment in accounting programs across two campuses: one in Malaysia and the other in Australia. Based on a sample of 198 respondents, the research identifies significant demographic patterns and motivation drivers. Findings reveal that job opportunities and career aspirations are the primary enrolment reasons, with distinct variations between the two campuses. Miri students prioritize job stability throughout their studies, whereas Bentley students exhibit a stronger inclination towards career alignment and academic interest as they progress. Family and peer influence is a steadier motivator for Miri students, while Bentley students show a diminishing emphasis on external influences. These insights underscore the importance of aligning academic offerings with regional and cultural contexts to attract and retain students. The study contributes to understanding cross-campus differences in enrolment motivations, offering practical implications for curriculum design, career counselling, and university marketing strategies.

Authors:
Lynn Ling, Curtin University Malaysia, Malaysia
Chai Lee Goi, Curtin University Malaysia, Malaysia

About the Presenter(s)
Dr Lynn Ling is currently a lecturer at Accounting Department, Faculty of Business, Curtin University (Malaysia) branch campus

See this presentation on the full schedule – Saturday Schedule

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